Working Environment:
Louis Dreyfus Company is a leading merchant and processor of agricultural
goods. Our activities span the entire value chain from farm to fork, across a
broad range of business lines, we leverage our global reach and extensive asset
network to serve our customers and consumers around the world.
Structured as a matrix organization of six geographical regions and eight
platforms, Louis Dreyfus Company is active in over 100 countries and employees
approximately 17,000 people globally.
ESSENTIAL DUTIES OF THE JOB:
* Work closely with Regional Corporate Communication Manager, global
digital communication team and local business segments to ensure social media
strategies are aligned with LDC positioning and messaging.
* Develop and manage North Asia’s corporate social media calendar (WeChat,
LinkedIn, etc.], guided by Regional Corporate Communication Manager and global
digital team, respecting internal review and validation processes.
* Generate social media content, including copy writing, translation of
global social media content and compelling visuals.
* Collaborate with product brand teams to advise and ensure alignment with
corporate messaging/positioning of their online social initiatives, to support
strategic product brands.
* Work with social media agency to:
* Generate social media content, in line with budget and needs (e.g. using
other technologies as needed for special projects)
* Generate meaningful analytics
* Obtain strategic advice on social media content strategy
* Design and execute campaigns that align with corporate
communication initiatives/campaigns (e.g. UN world days, key publication
launches, business milestones)
* Promote the social media content to relevant audiences, seeking to gain
followers and enable a meaningful reader experience
* Track performance through daily and monthly monitoring and analysis of
social post performance, and implement agreed changes and/or reactions,
and adapt future content.
* Identify and propose appropriate social media channel evolutions, as
appropriate.
* Work with global digital communication team to actively manage/update
content asset library.
* Contribute to content development for other LDC-owned digital channels
(e.g. LDC website, videos, etc.).
* Manage regional content on LDC’s global employee portal.
* Support LDC’s other digital internal communication efforts – management
town halls, engagement campaigns via social media, etc.
COMPETENCIES/SKILLS REQUIRED
* Excellent verbal and written communication skills in both Chinese and
English
* Solid experience of social media account management (Wechat, Weibo,
LinkedIn, in particular), and knowledge of international social media
environment (Twitter, Facebook, YouTube, etc.)
* Proven ability to create highly impactful and engaging written and
visual content for a (preferably global) company/brand.
* Solid experience with social media monitoring, analytics and tools.
* Proficiency with MS Office, Adobe Creative Suite (particularly PhotoShop,
* Illustrator, Premiere Pro/Movie maker). Experience with CMS a
plus (especially SharePoint and Word Press).
* A resilient and flexible team player who brings projects to fruition
despite challenges and evolving priorities EDUCATION/EXPERIENCE

Must
* A degree-level education in communications or PR, eventually English
Literature or related fields.
* 2 - 4 years of related work experience in social media management.
* CET 6 or above. Good oral and written English skill.
Preferred
* Passion for social media and content management.
* Experience with multinational enterprises.
* Ability and flexibility to prioritize multipletasks and meet stringent
deadlines, and adapt to changing events withagility.
* Ability to analyze data, draw conclusions and explain/present these with a
clear rationale.
* An enthusiastic, self-starting team player with a can-do attitude;
results-oriented and committed.
* Proven project management, communication and presentation skills.
* Ability to learn quickly and work under tight deadlines in a fast-paced,
high pressure environment.
* Ability to interact and work with a broad range of people from different
cultures and backgrounds.