JOB SPECIFICATION:

Create Nike Swim product strategy to help grow the Asia market.
Gather market trends and consumer insights to help the product team understand the Asia market.
制定耐克泳装产品策略，帮助发展亚洲市场；
收集市场趋势和顾客洞见，帮助产品团队了解亚洲市场。



JOB ACCOUNTABILITIES:

1. Informs and implements Asia product offer
1）Applies understanding of brand values, market dynamics, consumer target and distribution blueprint to define, inform and develop Nike swim ranges (product strategy, assortment planning and line architecture including size of range)
2） Interprets and applies analysis and research to influence global product development to support Asia growth opportunities and to ensure fact based decision making
3）Contributes to short and long-term business planning relative to product and defines actions to deliver against it (harvest existing and grow new opportunities, core vs seasonal, lifecycle management, flow management)
4） Creates and deliver pricing strategy which considers consumer expectation, competitive set and company margin targets
5） Initiating and managing all SMUs as required throughout the process and liaison with all relevant partners (sales, global product team, sourcing, marketing etc.)
6）Gather market information and provide channel and product strategy to our key accounts.
1.规划并执行亚洲产品战略
1）对于品牌价值、市场动态、消费者偏好以及销售渠道有深入的理解，并以此制定产品策略、渠道规划；
2）制定定价策略，考虑消费者期望、市场环境和公司利润目标；
3）搜集并分析市场讯息，将市场动态、消费者偏好提供给产品设计部门，帮助产品设计部门设计符合亚洲潮流和习惯的产品，以支持亚洲市场增长。

2. Responsible for all administrative support task to allow for smooth market implementation
1）Timely and accurate PLM set-up and management throughout the season
2） Order template and product information set up
3） Sample order, sample management